On the afternoon of August 1, the inaugural Western Cowboy Children's Wear Culture Festival opened at Chengdu International Trade City, attracting over 2,000 children's apparel companies from across China. A relevant official from Chengdu International Trade City announced that the city plans to establish a "Cowboy Children's Wear Brand Incubation Base" in Chengdu. Currently, Sichuan Province is home to 4,000 enterprises engaged in the production and sales of denim clothing, generating nearly 20 billion yuan in annual revenue. Lai Gang, Chairman of the Sichuan Provincial Federation of Industry and Commerce’s Denim Apparel Industry Chamber of Commerce, noted that Sichuan’s cowboy children’s wear sales rank among the highest in the country—but very few brands have managed to grow into nationally recognized names. "By setting up this brand incubation base, we aim to cultivate well-known denim children's wear brands from Sichuan, which will undoubtedly give a significant boost to the development of local businesses in the province," he added.