SHANGHAI, March 25, 2014 /PRNewswire/ — The "2014 (Spring) Shanghai Textile & Apparel Exhibition (STA OEM)" will kick off from April 16 to April 18 at the Shanghai World Trade Mall exhibition hall. As an international trade fair designed to guide and boost textile and apparel commerce, as well as foster innovation in the East China region, the "Shanghai Textile & Apparel Exhibition (STA)," which has been held twice annually over the past decade, is now evolving to meet the changing demands of the apparel industry. Starting this year, the exhibition will adopt a more specialized approach, with three distinct thematic shows taking place in April, May, and October at the Shanghai World Trade Mall.

　　Shanghai World Trade Mall – 2014 "Three Exhibitions" Preview

　　At that time, the April "2014 (Spring) Shanghai Textile & Apparel Exhibition (STA OEM)" will be dedicated to creating a premier event focused on professional OEM/ODM apparel manufacturing. In May, the "2014 (Spring) Shanghai Textile Fabric Exhibition (STA FABRIC)" will concentrate on establishing a high-quality, boutique-level platform showcasing premium fabrics from Asia—featuring Japan, Korea, and China. And in October, the "2014 (Autumn) Shanghai Textile & Apparel Exhibition (STA FASHION)" will play a pivotal role in Shanghai's ambition to become an international hub for fashion design, highlighting cutting-edge fashion innovation and the latest trends through a diverse array of designer brands, trendy labels, and unique business models—ultimately aiming to establish the city as a leading trade and exhibition landmark that drives personalized consumer choices and trendsetting cultural influences across China.

　　STA OEM brings together 300 high-quality private-label manufacturing enterprises.

　　The "2014 (Spring) Shanghai Textile & Apparel Exhibition (STA OEM)," which will kick off from April 16 to April 18 at the Shanghai World Trade Mall Exhibition Hall, is organized by the Shanghai World Trade Mall and professionally managed by Shanghai Gehua Exhibition Planning Co., Ltd. Drawing on Shanghai Gehua's years of successful experience in hosting apparel OEM trade shows, this year’s STA Spring Exhibition will feature two key events: the "China Shanghai Apparel & Garment OEM Exhibition" and the "China Shanghai Knitwear & Cashmere Products Exhibition."

　　This year's STA OEM Spring Exhibition, building on the success of the previous event, will focus exclusively on high-quality private-label manufacturing services. It aims to establish itself as a premier ODM/OEM trade platform for the apparel industry, showcasing ODM/OEM service standards that combine both professional expertise and profound depth. Taking into account the regionally clustered nature of China's domestic apparel manufacturing industry, the organizers have partnered with local governments this year. Together, they will present a unified cluster-based exhibition presence, allowing specialized audiences with private-label production needs to directly experience the most innovative and competitive ODM/OEM companies from each region.

　　According to the organizers, by the deadline, ODM/OEM exhibition groups from clothing industry hubs such as Wuxi, Suzhou, Changzhou, Hangzhou, Fujian, and Guangdong—led by their respective local governments—will be heading to Shanghai for the event. Among these companies are many that have spent years providing manufacturing services to renowned international brands like BURBERRY, LV, and NIKE. Additionally, several suppliers collaborate closely with top-tier domestic brands specializing in menswear, womenswear, children's wear, and lingerie, showcasing distinctive strengths, unparalleled quality, and extensive expertise in their respective product categories.

　　This year's exhibition will bring together around 300 ODM/OEM companies, offering a diverse range of private-label manufacturing services that include suits, shirts, fashion wear, casual attire, leisurewear, children's clothing, denim apparel, pajama sets, knitwear, down garments, and more. We believe these high-quality ODM/OEM resources—sourced directly from leading apparel industry hubs—will provide East China and the broader national apparel sector with a wealth of tailored solutions for product development and production through private-label manufacturing.

　　STA FABRIC Leads Asian Fashion Textiles in China, Japan, and Korea

　　"The 2014 (Spring) Shanghai International Textile Fabric Exhibition (STA FABRIC)" will be held from May 21 to May 23 at the Shanghai World Trade Mall. This year's event is organized by the Shanghai World Trade Mall, with co-organizers including Japan's DAISEN Co., Ltd., the Daegu Fiber Association of Korea, and the Taiwan Textile Industry Promotion Association.

　　The 2014 STA FABRIC Spring Exhibition will bring the industry a more professional, elite, and high-end showcase of premium Asian fabrics from China, Japan, and South Korea. One of the exhibition's biggest highlights is the convergence of cutting-edge, functionally innovative products from the three countries, with 300 featured fabric companies from China, Japan, and South Korea set to gather in impressive numbers, showcasing their latest functional and eco-friendly materials.

　　The exhibition delegation from China's mainland fabric industry cluster includes the Keqiao Light Textile City delegation, which has participated in previous editions (6.08, -0.01, -0.16%), as well as the denim fabric exhibition area, bringing together leading denim fabric enterprises from Guangdong and other regions. Meanwhile, the functional and eco-friendly textile exhibition delegation from Taiwan, China, will showcase Taiwan’s distinctive approach to environmentally friendly fabric innovations and functionalities developed by its textile industry in recent years.

　　In addition, Japan’s high-quality, biodegradable, eco-friendly synthetic fiber pavilion, along with South Korea’s Daegu-based high-performance, differentiated specialty fiber products, will come together to showcase Asia’s latest advancements in functional and high-tech textile technologies. This year’s exhibition will feature a diverse range of product categories, including formal wear fabrics, shirt fabrics, denim fabrics, swimwear/underwear fabrics, fashionable women’s apparel fabrics, casual wear fabrics, functional/sportswear fabrics, and accessories.

　　STA FASHION Stages a Cross-Border Trendsetting Design Extravaganza

　　The "2014 (Autumn) Shanghai Textile & Apparel Exhibition (STA FASHION)," uniquely championing the "X-zone" concept of跨界 fashion and lifestyle, will make a dazzling debut at the Shanghai World Trade Mall from October 15 to 17. This year's autumn exhibition is organized by the Shanghai World Trade Mall, with co-organizers including Japan Senken News Agency and Hong Kong Expo & Trade (International) Company.

　　Following the successful positioning of the "2013 (Autumn) Shanghai Textile & Apparel Exhibition" around the fashion themes of trendsetting, cross-industry collaboration, and creativity, this year's STA FASHION will once again bring the distinctive "X-zone" lifestyle to the East China region and the domestic market.

　　X symbolizes limitless expansion and cross-border fusion; "zone" represents the passionate collision of music and art. At the previous exhibition, leading潮 brands from home and abroad captivated audiences with their unexpected design visions, showcasing a vibrant trend culture that blends creative inspiration from diverse fields such as fashion, art, music, and culture. Notably, iconic Taiwanese and Hong Kong brands like Pizza Cut Five, adFunture, Ye Zhe, and Lao Fuzi made their debut at STA FASHION 2013. Meanwhile, Belle Sauvage—a European brand celebrated for its bold "feminist manifesto" attitude—and Wu Mochou also made a striking appearance as co-designers. Meanwhile, the designer showcase area brought together global, personalized creativity, featuring highlights such as AMYTEK SHOWROOM, which specializes in representing works by renowned Italian designers, and "i Shang International Accessories Creative Gallery," a curated boutique dedicated to promoting accessories created by designers worldwide.

　　Building on this trend, this year's exhibition will highlight the creative elements of designer brands, steering the burgeoning domestic market for individualized consumer goods toward a higher-quality, trendsetting cultural landscape. According to the organizers, the event will bring together over 400 unique and trendy brands and designer labels from across the globe, including mainland China, Hong Kong, Taiwan, Japan, South Korea, Singapore, as well as the UK, Italy, France, the U.S., and other regions worldwide.

　　In line with the increasingly prominent global trend, this year’s exhibition will continue the successful “Overseas Trend Brands X Model Entering the Chinese Market” interactive forum—now in its second edition—building on last year’s elite dialogue series within the潮流 (trend) community. The event will bring together renowned domestic and international潮牌 (trend brands), designer labels, and influential潮流 institutions to jointly explore and analyze key topics such as "What exactly is潮流?" "Why introduce潮牌 brands?" and "How do潮牌 cultures uniquely embrace跨界 (cross-industry collaboration) and creative perspectives." Additionally, following the exhibition, a Pop Store experiential retail event will be launched on the second floor of the Shanghai World Trade Mall, inviting consumers and the market to immerse themselves directly in the vibrant world of潮流 culture. Through hands-on experiences, attendees will gain a deeper understanding of how跨界 and creativity seamlessly integrate into everyday life, truly embodying the essence of潮流 culture.

　　Among consumers from the post-70s, post-80s, and even post-90s generations, the growing emphasis on expressing individuality through consumption is increasingly admired. In line with market trends, Shanghai World Trade Mall has refined its twice-yearly "Shanghai Textile & Apparel Exhibition (STA)" into three specialized exhibition platforms: one focused on apparel OEM manufacturing, another dedicated to premium Asian fabrics from China, Japan, and South Korea, and the third centered on cutting-edge fashion design trends. This strategic division aims to create an integrated platform that showcases top-tier resources, fosters collaboration and exchange, and sets the stage for driving fashion innovation across three critical stages of the textile and apparel industry chain—product R&D, design inspiration, and production techniques. Ultimately, helping textile and apparel companies align with evolving market demands while enhancing their brand innovation capabilities and fashion leadership is the shared mission of STA OEM, STA FABRC, and STA FASHION.